Earlier this year N.R. Narayana Murthy pointed out the need to position India as an ‘innovation’ destination, build products and add value by strengthening its existing areas and looking at new ones. This clarion call is resonating amongst others in the Indian industry at a time when winning deals and getting Fortune 500 companies to open up their technology budgets are getting harder.
Analysts and industry watchers are of the view that despite growth in the sector’s contribution to India’s GDP, from 1.2 per cent in fiscal 1998 to 7.5 per cent in the 2012 fiscal, the sector still missed out on opportunities to position India.
The two most often cited areas are software products and the ability to go beyond body shopping and cost arbitrage. “When I look at Indian IT services players, I can’t distinguish one from the other,” says a US-based outsourcing advisor who does not wish to be identified as he works with some Indian IT companies.